With this year’s theme, “Connect the World,” the Rotary Club of Circuit Makati (RCCM) hosted its 3rd National PSA Festival 2019. The goal of the Festival was to instill awareness about contemporary issues among the youth. The main areas of focus are: Peace and Conflict Resolution; Human Rights; Environment; Disease Prevention; Education and Literacy; Water and Sanitation; and Maternal Health.
Out of 86 entries all over the Philippines, Eryca Anne Balayan and Samantha Gray Malgapo of Grade 10 were able to make it as overall Finalists and top 3 entries under the special category: Environment last November 13, 2019 at Power Mac, Circuit, Makati City. In their PSA film, they creatively shared how everyone deserves a clean environment and the weight of its importance to everyone.
Nowadays, the world is all about digital matters and films have always been seen as an effective channel of significant messages among the youth. Filmmaking, however, helps them achieve deeper understanding and absorption of content through branching difficult and crucial issues among themselves. Furthermore, it allows them to experience struggles and contemplate solutions before it even happen to them. With its positive impact, SFAC is committed to further improve its methodology with the use of multimedia arts and technology.